BDO East Africa - BDO Mauritius
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DCDM Marketing Research
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DCDM Marketing Research, which started as the quantitative research division of
DCDM, is today a separate legal entity that counts amongst the region’s leading
research agencies.
As a Mauritius-based firm that delivers both marketing and social research, it has been
servicing clients over the last two decades in more than 20 countries across Africa and
the Indian Ocean.
Its Marketing Research arm is equipped to deliver both ad-hoc and off-the-shelf
solutions applicable to consumer as well as business-to-business (B2B) markets. It has
experience in delivering a range of solutions, in the following areas:
- Corporate and brand image
- Customer satisfaction & Mystery shopper
- Usage & Attitude
- Concept, packaging and product testing
- Media and advertising research
- Pricing research
- Opinion polls
- Market feasibility studies
- Segmentation studies
- Market tracking
The firm has also developed specialist skills in social research, with the following focus areas:
- Population & Health-related surveys
- Poverty-related research
- Social Needs Analysis
- Social Impact Assessment
- HIV and AIDS surveys
With a multi-disciplinary team of several research professionals, DCDM Marketing
Research has to date completed over a thousand research projects across Africa and
the Indian Ocean region.
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