DCDM | Credentials

Banking survey commissioned by a Central Bank in Botswana

This nationwide survey covered 1000 retail customers, 110 corporate customers in Botswana. The survey was geared towards analysis of queuing time in banking halls and at ATMs. There was also a benchmarking study on banking charges and also a study on the policy of disclosure of banking charges.

Quantitative and qualitative survey of main tourist attractions performed in Zambia, Malawi and Mozambique

DCDM determined appropriate tourism offerings of the ZMM-GT area in support of a sustainable tourism development strategy and established requirements in terms of infrastructure development and enhancement works. A review of registered accomodation facilities for upgrading and enhancement as well as a review of the road access and infrastructure to the ZMM-GT region were undertaken by DCDM marketers. They also identified marketable tourism packages based on complementary linkages of facilities and attractions.

Promotion awareness survey for a major soft drink carried out in Northern Africa

A nationwide market survey was undertaken in Northern Africa to evaluate the promotion awareness campaign for soft drinks. This exercise aimed at assessing the brand name and then ascertain the public perceptions of promotional campaigns. The likes and dislikes of interviewees were analysed and profile of respondents determined with respect to their interest for different types of promotion.

Market analysis and research - Marketing intelligence

A major operator on the fruit juice market in Mauritius commissioned DCDM to conduct an analysis of this market. We provided the client with the following:
¨ The size of the market and its growth potential
¨ Legal and regulatory requirements
¨ Market segments and segment size
¨ Trends in consumption
¨ Analysis of the distribution channels

The survey results helped in the identification of potential areas of interest for the client to improve its performance on the market.

Usage and Attitude survey

A large multinational company has registered disappointing sales of its brand of nutritional chocolate drink in spite of the introduction of a new version of the brand as well as a broadening of its advertising platform.

DCDM was commissioned to undertake a usage and attitude survey to understand consumer behaviour, their decision-making process and key product attributes sought for. Factors reducing brand trial and purchase were identified during the study and remedial actions proposed. The study also proposed a communication strategy outline for the brand; message to be conveyed through advertising was identified and proposals were made to review the momentum of advertising (frequency and timing). Other brand communication tools were also proposed to trigger trial and purchase.

Market Modelling

A large manufacturing company needed to develop a sales forecasting model which is able to forecasts sales within the accuracy targets set by the company. This would enable the company to improve overall business performance through better planning of production, ordering of raw materials, stock and financial management.

DCDM was commissioned to develop an econometric model that would be used for sales forecasting. We identified the variables likely to influence sales and proposed econometric models for forecasting sales for each brand marketed by the company. An application software of the model was also submitted to the company.

Product Launch Survey

A brewery company was planning to launch a new brand of beer on the Mauritian market and commissioned DCDM to conduct a study that will provide the company with key marketing information that will assist in decision-making.

DCDM conducted a Simulated Test Market for the company, assessing all the elements that could influence brand potential: product quality, packaging, country-of-origin, price and advertising. We provided the company with estimates of potential consumer penetration and market share. We identified possible improvements that could be brought to the offering in terms of product quality, price and packaging.

Retail Census

A major cigarette manufacturing company in Zambia commissioned DCDM to conduct a retail census in the country with a view to identify and fully survey all retail outlets selling cigarettes. The census identified a number of retail outlets where the brands marketed by the company are not available. The exercise also provided the company with information on the share of turnover of retail outlets, which is accounted for by cigarettes.

At the end of the assignment, a database of retail outlets enumerated during the census was submitted to the company. The database included contact details, classification data as relative importance of the outlet to the company.


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