DCDM | Credentials

We proposed and implemented a global corporate internal and external communication strategy for one of the largest listed conglomerate in Mauritius in adequation with its global business strategy.

What we first did was to implement a methodology to assess the senior and middle management levels of the group regarding their corporate internal and external communication needs within the group. Workshops were organised to create proper awareness of corporate goals in terms of internal and external communication. Senior and middle management were thus trained with proper corporate communications guidelines both for internal and external purposes. Any opportunity to raise the corporate profile of the group was brought to their attention.

We then worked out the effective transfer of information pertaining to the group's activities to decision makers and stakeholders, employees, media, opinion leaders and the public at large. A regular and systematic browsing of the group's activities in the media is undergone by our team, which is communicated to the Group. We also devised a proper media plan in terms of press coverage and media relations.

Our communications team also assisted senior management with the design and release of the corporate newsletter, press releases, press kit and any other material information relevant to the group's activities.

Finally, our client implemented the corporate communications strategy, methodology and tools to manage scrupulously its own corporate communication goals. We not only created a favorable climate in support of the groups' activities, we also added value to its global business strategy and enhanced the corporate profile of the group.


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