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Banking survey commissioned by a Central Bank in Botswana
This nationwide survey covered 1000 retail customers, 110 corporate customers in Botswana. The survey was geared towards analysis of queuing time in banking halls and at ATMs. There was also a benchmarking study on banking charges and also a study on the policy of disclosure of banking charges.
Quantitative and qualitative survey of main tourist attractions performed in Zambia, Malawi and Mozambique
DCDM determined appropriate tourism offerings of the ZMM-GT area in support of a sustainable tourism development strategy and established requirements in terms of infrastructure development and enhancement works. A review of registered accomodation facilities for upgrading and enhancement as well as a review of the road access and infrastructure to the ZMM-GT region were undertaken by DCDM marketers. They also identified marketable tourism packages based on complementary linkages of facilities and attractions.
Promotion awareness survey for a major soft drink carried out in Northern Africa
A nationwide market survey was undertaken in Northern Africa to evaluate the promotion awareness campaign for soft drinks. This exercise aimed at assessing the brand name and then ascertain the public perceptions of promotional campaigns. The likes and dislikes of interviewees were analysed and profile of respondents determined with respect to their interest for different types of promotion.
Global Corporate Communication
We proposed and implemented a global corporate internal and external communication strategy for one of the largest listed conglomerate in Mauritius in adequation with its global business strategy.

What we first did was to implement a methodology to assess the senior and middle management levels of the group regarding their corporate internal and external communication needs within the group. Workshops were organised to create proper awareness of corporate goals in terms of internal and external communication. Senior and middle management were thus trained with proper corporate communications guidelines both for internal and external purposes. Any opportunity to raise the corporate profile of the group was brought to their attention.

We then worked out the effective transfer of information pertaining to the group's activities to decision makers and stakeholders, employees, media, opinion leaders and the public at large. A regular and systematic browsing of the group's activities in the media is undergone by our team, which is communicated to the Group. We also devised a proper media plan in terms of press coverage and media relations.

Our communications team also assisted senior management with the design and release of the corporate newsletter, press releases, press kit and any other material information relevant to the group's activities.

Finally, our client implemented the corporate communications strategy, methodology and tools to manage scrupulously its own corporate communication goals. We not only created a favorable climate in support of the groups' activities, we also added value to its global business strategy and enhanced the corporate profile of the group.
Market analysis and research - Marketing intelligence
A major operator on the fruit juice market in Mauritius commissioned DCDM to conduct an analysis of this market. We provided the client with the following:
¨ The size of the market and its growth potential
¨ Legal and regulatory requirements
¨ Market segments and segment size
¨ Trends in consumption
¨ Analysis of the distribution channels

The survey results helped in the identification of potential areas of interest for the client to improve its performance on the market.
Usage and Attitude survey
A large multinational company has registered disappointing sales of its brand of nutritional chocolate drink in spite of the introduction of a new version of the brand as well as a broadening of its advertising platform.

DCDM was commissioned to undertake a usage and attitude survey to understand consumer behaviour, their decision-making process and key product attributes sought for. Factors reducing brand trial and purchase were identified during the study and remedial actions proposed. The study also proposed a communication strategy outline for the brand; message to be conveyed through advertising was identified and proposals were made to review the momentum of advertising (frequency and timing). Other brand communication tools were also proposed to trigger trial and purchase.
Market Modelling
A large manufacturing company needed to develop a sales forecasting model which is able to forecasts sales within the accuracy targets set by the company. This would enable the company to improve overall business performance through better planning of production, ordering of raw materials, stock and financial management.

DCDM was commissioned to develop an econometric model that would be used for sales forecasting. We identified the variables likely to influence sales and proposed econometric models for forecasting sales for each brand marketed by the company. An application software of the model was also submitted to the company.
Product Launch Survey
A brewery company was planning to launch a new brand of beer on the Mauritian market and commissioned DCDM to conduct a study that will provide the company with key marketing information that will assist in decision-making.

DCDM conducted a Simulated Test Market for the company, assessing all the elements that could influence brand potential: product quality, packaging, country-of-origin, price and advertising. We provided the company with estimates of potential consumer penetration and market share. We identified possible improvements that could be brought to the offering in terms of product quality, price and packaging.
Retail Census
A major cigarette manufacturing company in Zambia commissioned DCDM to conduct a retail census in the country with a view to identify and fully survey all retail outlets selling cigarettes. The census identified a number of retail outlets where the brands marketed by the company are not available. The exercise also provided the company with information on the share of turnover of retail outlets, which is accounted for by cigarettes.

At the end of the assignment, a database of retail outlets enumerated during the census was submitted to the company. The database included contact details, classification data as relative importance of the outlet to the company.
Product Research – brand equity Diagnostic
A major manufacturing company was planning to introduce a new brand on the local market. DCDM was commissioned by the company to conduct a product research with a view to identify which one of the three product samples should be retained. Based a blind sequential placement methodology, the three samples were assessed on a number of physical product attributes. The best alternative among the three samples was identified as well as opportunities to further improve the selected sample in order to more closely match customer requirements and improve overall acceptability.
 






 
 
 

 
 
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